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Digital Commerce Insights

Preparing Brands for Exponential Growth

Adri Nowell

Infographic: How Your eCommerce Platform Impacts the Bottom Line

Infographic: How Your eCommerce Platform Impacts the Bottom Line

By Adri Nowell | May 12, 2016

Categories: Case Studies

With Mozu, the modern cloud commerce platform, retailers are maximizing their ROI by driving top line revenue through engaging customer experiences and optimizing the bottom line by increasing marketing agility. The platform's best-in-breed technology focuses on flexibility and innovation, keeping our clients on top of technology trends with effortless platform updates.

Tags: Marketing Ecommerce

5 Consumer Trends that Are Rocking Retail to the Core

5 Consumer Trends that Are Rocking Retail to the Core

By Adri Nowell | March 14, 2016

Categories: Digital ExperienceOmnichannel Retailing

Today’s shoppers are mobile. They are deeply involved on social networks. They are constantly connected on and distracted by multiple screens, while their daily lives at home, at work and at school are constantly on-the-go.

Tags: Marketing Online shopping Facebook Twitter Social media

10 Steps Toward Unified Commerce, the Future of Retail

10 Steps Toward Unified Commerce, the Future of Retail

By Adri Nowell | March 1, 2016

Categories: Digital ExperienceOmnichannel RetailingRetail & Commerce Technology

Ever try to remember—or imagine, depending on your age—what life was like before Google? Smartphones are a relatively new technology. Yet it’s strangely unsettling to consider living without 24/7 access to streaming movies, maps, email and shopping.

Tags: Marketing Online shopping Ecommerce

You’re Invited: Celebrate the Union of Rich Tradition & Next-Level eCommerce

You’re Invited: Celebrate the Union of Rich Tradition & Next-Level eCommerce

By Adri Nowell | January 6, 2016

Categories: Case StudiesPerformance MarketingRetail & Commerce Technology

Way back in 1994—when the Internet was young and snarky YouTube commenters just a twinkle in its eye—a small wedding supply company named Crafts ‘n Favors began its journey with two founders running the whole show. Fast-forward to 2015 and they’re now one of the largest importers, distributors and wholesalers of wedding products on the West Coast. They’ve grown into a thriving business that:

Tags: Retail Ecommerce Ignitiv Integrations Customizations Applications Catalog

16 Must-Have Holiday Gifts From Mozu Clients

16 Must-Have Holiday Gifts From Mozu Clients

By Adri Nowell | December 9, 2015

Categories: Digital ExperienceRetail & Commerce Technology

Over the last two years we've welcomed so many outstanding eCommerce brands to the Mozu platform. It's been an exciting time. In the spirit of the season, we've put together this list of some of our clients' best products. Maybe you'll follow the link and love something enough to buy it, or maybe you'll just learn a little more about the businesses with which we're proud to collaborate, all year round.

Batten Down the Hatches: How eCommerce Survived Black Friday, Cyber Monday

Batten Down the Hatches: How eCommerce Survived Black Friday, Cyber Monday

By Adri Nowell | December 7, 2015

Categories: Digital ExperienceRetail & Commerce Technology

First it was Black Friday. Then it was Cyber Monday. Then they were stretched into weekends and, finally, full weeks. The line dividing the beginning and end of holiday shopping extravaganzas has grown hazy, but it’s safe to say the surge has passed.

Tags: Black Friday Cyber Monday Security Mobile shopping Retail Ecommerce Thanksgiving Uptime Downtime

Goulet Pens a New Chapter in Modern eCommerce Success with Mozu

Goulet Pens a New Chapter in Modern eCommerce Success with Mozu

By Adri Nowell | December 7, 2015

Categories: Case StudiesRetail & Commerce Technology

The Goulet Pens origin story begins with one man’s longtime woodworking passion, and its rapid transformation from pastime to a leading, nationally recognized brand. From his home workshop, founder Brian Goulet began pursuing the art of pen turning (AKA "pen spinning," handcrafting pens from raw materials). Goulet’s friends and family were immediately impressed by his results. After only a few weeks he filled his first corporate order, and Goulet Pens was born.

Tags: Ecommerce Enterprise ecommerce platform Mozu

A Day in the Life: An eCommerce Merchandiser Races the Clock

A Day in the Life: An eCommerce Merchandiser Races the Clock

By Adri Nowell | December 1, 2015

Categories: Performance MarketingRetail & Commerce Technology

In our “Day in the Life” series, we’ll walk you through visual demonstrations—using fictional scenarios—of real, everyday retail tasks accomplished quickly, accurately and simply using elevated Mozu cloud commerce platform features.

Tags: Merchandising Ecommerce Enterprise ecommerce platform Mozu Demo Products Promos