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Digital Commerce Insights

Preparing Brands for Exponential Growth

Performance Marketing

You’re Invited: Celebrate the Union of Rich Tradition & Next-Level eCommerce

You’re Invited: Celebrate the Union of Rich Tradition & Next-Level eCommerce

By Adri Nowell | January 6, 2016

Categories: Case StudiesPerformance MarketingRetail & Commerce Technology

Way back in 1994—when the Internet was young and snarky YouTube commenters just a twinkle in its eye—a small wedding supply company named Crafts ‘n Favors began its journey with two founders running the whole show. Fast-forward to 2015 and they’re now one of the largest importers, distributors and wholesalers of wedding products on the West Coast. They’ve grown into a thriving business that:

Tags: Retail Ecommerce Ignitiv Integrations Customizations Applications Catalog

A Day in the Life: An eCommerce Merchandiser Races the Clock

A Day in the Life: An eCommerce Merchandiser Races the Clock

By Adri Nowell | December 1, 2015

Categories: Performance MarketingRetail & Commerce Technology

In our “Day in the Life” series, we’ll walk you through visual demonstrations—using fictional scenarios—of real, everyday retail tasks accomplished quickly, accurately and simply using elevated Mozu cloud commerce platform features.

Tags: Merchandising Ecommerce Enterprise ecommerce platform Mozu Demo Products Promos

3 ways retailers can learn from the Agile movement — and get bolder and faster

3 ways retailers can learn from the Agile movement — and get bolder and faster

By Jason Wallis | October 20, 2015

Categories: Digital ExperienceOmnichannel RetailingPerformance MarketingRetail & Commerce Technology

The agile design and development movement has become a foundational principle for tech startups, and as those startups move into new markets, the philosophy and process has also spread to disrupt other industries in sometimes surprising ways. Although retailers have always been quick to recognize opportunities and innovate online, the same cannot be said for their internal processes in the development and deployment of software. This blind spot leaves some of the biggest retail brands vulnerable.

Why eCommerce Marketing Opportunities Don’t Provide ROI

Why eCommerce Marketing Opportunities Don’t Provide ROI

By Mozu | August 24, 2015

Categories: Performance Marketing

We’ve all been there. You have a limited eCommerce marketing budget and an almost unlimited selection of marketing opportunities on which to spend it. How do you choose the best opportunity? Which ones will provide the best ROI?

Tags: SEO Content marketing Conversion optimization Paid search Social media

Top 5 Ways Open eCommerce APIs Deliver Innovation to CMOs

Top 5 Ways Open eCommerce APIs Deliver Innovation to CMOs

By Nathan Joynt | June 24, 2015

Categories: Performance MarketingRetail & Commerce Technology

The Age of the API has arrived. CMOs are now experiencing the numerous benefits that eCommerce APIs bring: new revenue, new customer and partner relationships and new brand opportunities. Despite their technical origin, APIs—or Application Programming Interfaces—are a core driver of business success. Open APIs create the potential for new revenue streams and business opportunities by freeing up data and functionality to other developers and businesses. They are rapidly becoming the pathway in which companies exchange data and services, both with partners and consumers.

Tags: Mozu

The Present & Future of eCommerce Content Management

The Present & Future of eCommerce Content Management

By Adri Nowell | June 21, 2015

Categories: Performance Marketing

It’s become a common refrain: content is king! “Content” is a byword for all the words and images that make your site unique, compelling, and prosperous. eCommerce content management has evolved to include informative, helpful product content and awareness, thought leadership content. The result? More brands are becoming publishers focused on establishing brand authority through owned content and social content. This is the present and future of driving engagement and sales.

Tags: Mozu Content marketing

Omnichannel Marketing: Driving Revenue with Personalization

Omnichannel Marketing: Driving Revenue with Personalization

By Nathan Joynt | June 11, 2015

Categories: Performance Marketing

Modern retailers understand the rewards of delivering the most engaging digital shopping experiences to today’s connected consumer. Engagement is the key to staying relevant and top-of-mind in the crowded marketplace. It can drive online and offline revenue and help retailers stay competitive with the likes of Amazon, for example.

Tags: Mozu

Top 5 Reasons to Consider Mozu’s Cloud Commerce Platform

Top 5 Reasons to Consider Mozu’s Cloud Commerce Platform

By Mozu | May 5, 2015

Categories: Digital ExperiencePerformance MarketingRetail & Commerce TechnologyOmnichannel Retailing

Mozu powers the rich digital brand experiences that engage shoppers on their terms, on any device, and drive more sales today. Whether you’re a retailer looking to free yourself from the hassles of managing a homegrown system, evolve beyond the limitations of a legacy platform, or solve the complexities of omni-channel shopping, it’s time for you to meet Mozu.

Tags: Mozu SaaS

Mozu Q3 2015 Release Preview

Mozu Q3 2015 Release Preview

By Scott Amerman

Categories: Digital ExperienceMozu Developers & UsersPerformance Marketing

Here at Mozu we continually strive to help retailers grow and differentiate their brands with the best sites, simplest tools, and latest technologies. With the upcoming Mozu Q3 2015 Release we'll further that goal, delivering new features for merchandising, SEO and conversion.

Tags: Conversion optimization SEO Merchandising Payments Releases