By Nathan Joynt | June 24, 2015
The Age of the API has arrived. CMOs are now experiencing the numerous benefits that eCommerce APIs bring: new revenue, new customer and partner relationships and new brand opportunities. Despite their technical origin, APIs—or Application Programming Interfaces—are a core driver of business success. Open APIs create the potential for new revenue streams and business opportunities by freeing up data and functionality to other developers and businesses. They are rapidly becoming the pathway in which companies exchange data and services, both with partners and consumers.
By Nathan Joynt | June 11, 2015
Categories: Performance Marketing
Modern retailers understand the rewards of delivering the most engaging digital shopping experiences to today’s connected consumer. Engagement is the key to staying relevant and top-of-mind in the crowded marketplace. It can drive online and offline revenue and help retailers stay competitive with the likes of Amazon, for example.
By Nathan Joynt | June 10, 2015
Categories: Retail & Commerce Technology
Instead of responding to new technologies as they emerge, retailers must now drive and deliver new retail experiences to meet customers’ expectations.