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Digital Commerce Insights

Preparing Brands for Exponential Growth

Nathan Joynt

Top 5 Ways Open eCommerce APIs Deliver Innovation to CMOs

Top 5 Ways Open eCommerce APIs Deliver Innovation to CMOs

By Nathan Joynt | June 24, 2015

Categories: Performance MarketingRetail & Commerce Technology

The Age of the API has arrived. CMOs are now experiencing the numerous benefits that eCommerce APIs bring: new revenue, new customer and partner relationships and new brand opportunities. Despite their technical origin, APIs—or Application Programming Interfaces—are a core driver of business success. Open APIs create the potential for new revenue streams and business opportunities by freeing up data and functionality to other developers and businesses. They are rapidly becoming the pathway in which companies exchange data and services, both with partners and consumers.

Tags: Mozu

Omnichannel Marketing: Driving Revenue with Personalization

Omnichannel Marketing: Driving Revenue with Personalization

By Nathan Joynt | June 11, 2015

Categories: Performance Marketing

Modern retailers understand the rewards of delivering the most engaging digital shopping experiences to today’s connected consumer. Engagement is the key to staying relevant and top-of-mind in the crowded marketplace. It can drive online and offline revenue and help retailers stay competitive with the likes of Amazon, for example.

Tags: Mozu

How the iPhone Ignited Mobile Commerce & Transformed Retail

How the iPhone Ignited Mobile Commerce & Transformed Retail

By Nathan Joynt | June 10, 2015

Categories: Retail & Commerce Technology

Instead of responding to new technologies as they emerge, retailers must now drive and deliver new retail experiences to meet customers’ expectations.