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Digital Commerce Insights

Preparing Brands for Exponential Growth
Fashion Meets Function: Mozu & Bluefly Evolve eCommerce

Fashion Meets Function: Mozu & Bluefly Evolve eCommerce

By Stephen Meserve | April 6, 2016

Categories: Case Studies

You may have first heard about Bluefly on the cable mega-hit “Project Runway,” where competing fashion designers used the enticing Bluefly accessory wall to complete their models’ runway looks. Or, maybe a friend got you hooked on the designer clothing giant’s daily email sales alerts. (Just try not to click them.) However you got there, chances are you’ve heard of Bluefly. If you're late to the party, prepare to see the Bluefly brand everywhere.

Implementing Express Payment Integrations for Mozu

Implementing Express Payment Integrations for Mozu

By Sanjay Mandadi | March 31, 2016

Categories: Mozu Developers & Users

Out of the box, Mozu integrates – and maintains Level 1 PCI compliance for – many of the most commonly-used payment gateways (Authorize.Net, Worldpay, Pal Pay Pro, etc.). These standard options are more than sufficient to launch a site that processes all major credit cards. However, many payment companies are now providing – and many customers are now expecting – express checkout options. Simply speaking, an express checkout option allows the customer to complete secure transactions without providing full credit card details.

Tags: Integrations

Handling Mozu Events, Part 2

Handling Mozu Events, Part 2

By Bob Hewett | March 31, 2016

Categories: Mozu Developers & Users

This article discusses in more detail how to efficiently handle Mozu events in your Mozu integration application. It is an in-depth extension of the post Best Practices for Handling Mozu Event Notifications.

Introducing the Mozu Theme Generator: A tool for managing your Mozu Theme

Introducing the Mozu Theme Generator: A tool for managing your Mozu Theme

By Ben Cripps | March 30, 2016

Categories: Mozu Developers & Users

Mozu Themes are large front-end applications that require maintenance, versioning, packaging, and other development tasks (such as linting, transpiling, and minification). The Mozu Theme Generator makes these tasks simple for any developer, by providing them the command line tools to interact with their theme in many different ways. In this blog, we will discuss how to get started with your new theme, how to use the build tools packaged with the generator, and how to manage and merge changes from the Mozu Core Theme into your own custom project.

Increase Your Conversion with Mozu Express Checkout

Increase Your Conversion with Mozu Express Checkout

By Usha Cheruku, Rutvee Shah | March 28, 2016

Categories: Retail & Commerce Technology

The psychology of shopping has changed dramatically over the last decade and with that so has shopper behavior. A typical shopper funnel shows that shoppers today have unlimited ways to search and purchase products on multiple devices, which leads to shorter attention spans and a low tolerance for hiccups in the purchase path.

Tags: Online shopping

5 Consumer Trends that Are Rocking Retail to the Core

5 Consumer Trends that Are Rocking Retail to the Core

By Adri Nowell | March 14, 2016

Categories: Digital ExperienceOmnichannel Retailing

Today’s shoppers are mobile. They are deeply involved on social networks. They are constantly connected on and distracted by multiple screens, while their daily lives at home, at work and at school are constantly on-the-go.

Tags: Marketing Online shopping Facebook Twitter Social media

10 Steps Toward Unified Commerce, the Future of Retail

10 Steps Toward Unified Commerce, the Future of Retail

By Adri Nowell | March 1, 2016

Categories: Digital ExperienceOmnichannel RetailingRetail & Commerce Technology

Ever try to remember—or imagine, depending on your age—what life was like before Google? Smartphones are a relatively new technology. Yet it’s strangely unsettling to consider living without 24/7 access to streaming movies, maps, email and shopping.

Tags: Marketing Online shopping Ecommerce

Use Express.js and the Mozu Node SDK to Capture and Work with Mozu Events, Part Four

Use Express.js and the Mozu Node SDK to Capture and Work with Mozu Events, Part Four

By Allen-Michael Grobelny | February 22, 2016

Categories: Mozu Developers & Users

We’ve come a long way through this series. You’ve created a server that can intercept Mozu events, validate those events using tools within the Mozu Node SDK, and create an ApiContext object based on the data presented by the events you capture. Now, we need to create a way to handle each event type that Mozu may present to our application. For that, I’ve built you a Dispatcher.

Introducing the Updated Mozu Admin

Introducing the Updated Mozu Admin

By Tiffany Wuthrich | February 12, 2016

Categories: Mozu Developers & Users

Over the past years, Mozu has evolved into a strong enterprise platform supporting the needs of numerous merchants and marketing teams. While we put a lot of energy into building a simpler approach to managing an ecommerce catalog and content, we received a lot of positive feedback as well as constructive improvements suggestions. We have heard you and the result is a brand new Mozu admin interface that is about to roll out throughout sandboxes and within a few weeks, across production tenants.

Managing Post Sale or Holiday Inventory with Mozu Marketing Tools

Managing Post Sale or Holiday Inventory with Mozu Marketing Tools

By Rahul Pruthi | February 5, 2016

Categories: Mozu Developers & Users

No matter if you are an eCommerce pure player or an omni-channel seller, there is no disputing that the weeks following the holiday season are usually the busiest. Maximizing profitability requires smart inventory and merchandising planning to be done to reduce liability of product stock on-hand. One way to do that is to push products in the right quantities out the door to make room for fresh stock for the new, upcoming season.

Tags: Merchandising Discounts Inventory management Marketing tools