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Digital Commerce Insights

Preparing Brands for Exponential Growth
Why eCommerce Marketing Opportunities Don’t Provide ROI

Why eCommerce Marketing Opportunities Don’t Provide ROI

By Mozu | August 24, 2015

Categories: Performance Marketing

We’ve all been there. You have a limited eCommerce marketing budget and an almost unlimited selection of marketing opportunities on which to spend it. How do you choose the best opportunity? Which ones will provide the best ROI?

Tags: SEO Content marketing Conversion optimization Paid search Social media

Cards, Meet Table: Why is Mozu the Cloud Commerce Platform to Beat?

Cards, Meet Table: Why is Mozu the Cloud Commerce Platform to Beat?

By Mozu | June 30, 2015

Categories: Retail & Commerce Technology

Mozu is the splashy newcomer to the SaaS-based eCommerce platform market, but it’s already making waves. With unrivaled flexibility and an exceedingly efficient deployment model, Mozu is the indisputable future of cloud-based eCommerce platforms.

The Cost of an Hour: Is IT Downtime Picking Your Pocket?

The Cost of an Hour: Is IT Downtime Picking Your Pocket?

By Adri Nowell | June 29, 2015

Categories: Digital ExperienceRetail & Commerce Technology

Depending on the day, we value our time differently. If you’re doing laundry or waiting at the DMV, time slows to an agonizing crawl. Let’s call that minimum wage. But, time with your kids, or doing what you love? Invaluable. We’re not working with an infinite supply, here. Speaking of work…

Mobile Shopping: What Retailers Need to Compete

Mobile Shopping: What Retailers Need to Compete

By Jason Wallis | June 25, 2015

Categories: Omnichannel Retailing

Though digital retail began taking shape in the 90s, the experience has transformed dramatically since the advent of personal technology. The 21st century brought the rapid adoption of mobile devices, compelling retailers to maintain both traditional and mobile-friendly sites. The evolution to mobile and consumers increasing comfort with online shopping across all platforms has created a number of challenges for enterprise businesses. Here are three challenges that retailers need to address in order to meet the changing needs and demands of their customers:

Tags: Mobile shopping

Top 5 Ways Open eCommerce APIs Deliver Innovation to CMOs

Top 5 Ways Open eCommerce APIs Deliver Innovation to CMOs

By Nathan Joynt | June 24, 2015

Categories: Performance MarketingRetail & Commerce Technology

The Age of the API has arrived. CMOs are now experiencing the numerous benefits that eCommerce APIs bring: new revenue, new customer and partner relationships and new brand opportunities. Despite their technical origin, APIs—or Application Programming Interfaces—are a core driver of business success. Open APIs create the potential for new revenue streams and business opportunities by freeing up data and functionality to other developers and businesses. They are rapidly becoming the pathway in which companies exchange data and services, both with partners and consumers.

Tags: Mozu

The Present & Future of eCommerce Content Management

The Present & Future of eCommerce Content Management

By Adri Nowell | June 21, 2015

Categories: Performance Marketing

It’s become a common refrain: content is king! “Content” is a byword for all the words and images that make your site unique, compelling, and prosperous. eCommerce content management has evolved to include informative, helpful product content and awareness, thought leadership content. The result? More brands are becoming publishers focused on establishing brand authority through owned content and social content. This is the present and future of driving engagement and sales.

Tags: Mozu Content marketing

Modern SaaS eCommerce Platforms Provide TCO Advantages

Modern SaaS eCommerce Platforms Provide TCO Advantages

By Adri Nowell | June 20, 2015

Categories: Retail & Commerce Technology

What if we told you that the best way to preserve your company’s legacy is to ditch your legacy eCommerce platform? Sounds kind of like a logic puzzle. But, when you think about it, it makes all the sense in the world.

Tags: SaaS Mozu

The Future of Retail Trends & Technology Infographic

The Future of Retail Trends & Technology Infographic

By Mozu | June 17, 2015

Categories: Retail & Commerce TechnologyOmnichannel Retailing

Each retail trend and technological innovation has further empowered consumers to personalize their demands and further enabled retailers to meet them. The Internet and the iPhone® gave shoppers instant, global reach, blurring the lines between physical retail and ecommerce shopping. The ubiquity of mobile devices continues to fuel this transformation while opening the door for new technologies at the fingertips of the Connected Consumer.

Tags: Mozu

Omnichannel Marketing: Driving Revenue with Personalization

Omnichannel Marketing: Driving Revenue with Personalization

By Nathan Joynt | June 11, 2015

Categories: Performance Marketing

Modern retailers understand the rewards of delivering the most engaging digital shopping experiences to today’s connected consumer. Engagement is the key to staying relevant and top-of-mind in the crowded marketplace. It can drive online and offline revenue and help retailers stay competitive with the likes of Amazon, for example.

Tags: Mozu

How the iPhone Ignited Mobile Commerce & Transformed Retail

How the iPhone Ignited Mobile Commerce & Transformed Retail

By Nathan Joynt | June 10, 2015

Categories: Retail & Commerce Technology

Instead of responding to new technologies as they emerge, retailers must now drive and deliver new retail experiences to meet customers’ expectations.