By Usha Cheruku, Rutvee Shah | March 28, 2016
Categories: Retail & Commerce Technology
The psychology of shopping has changed dramatically over the last decade and with that so has shopper behavior. A typical shopper funnel shows that shoppers today have unlimited ways to search and purchase products on multiple devices, which leads to shorter attention spans and a low tolerance for hiccups in the purchase path.
Tags: Online shopping
By Adri Nowell | March 14, 2016
Today’s shoppers are mobile. They are deeply involved on social networks. They are constantly connected on and distracted by multiple screens, while their daily lives at home, at work and at school are constantly on-the-go.
By Adri Nowell | March 1, 2016
Ever try to remember—or imagine, depending on your age—what life was like before Google? Smartphones are a relatively new technology. Yet it’s strangely unsettling to consider living without 24/7 access to streaming movies, maps, email and shopping.
By Adri Nowell | January 7, 2016
You’re probably reading this on your phone.