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Digital Commerce Insights

Preparing Brands for Exponential Growth

Online shopping

Increase Your Conversion with Mozu Express Checkout

Increase Your Conversion with Mozu Express Checkout

By Usha Cheruku, Rutvee Shah | March 28, 2016

Categories: Retail & Commerce Technology

The psychology of shopping has changed dramatically over the last decade and with that so has shopper behavior. A typical shopper funnel shows that shoppers today have unlimited ways to search and purchase products on multiple devices, which leads to shorter attention spans and a low tolerance for hiccups in the purchase path.

Tags: Online shopping

5 Consumer Trends that Are Rocking Retail to the Core

5 Consumer Trends that Are Rocking Retail to the Core

By Adri Nowell | March 14, 2016

Categories: Digital ExperienceOmnichannel Retailing

Today’s shoppers are mobile. They are deeply involved on social networks. They are constantly connected on and distracted by multiple screens, while their daily lives at home, at work and at school are constantly on-the-go.

Tags: Marketing Online shopping Facebook Twitter Social media

10 Steps Toward Unified Commerce, the Future of Retail

10 Steps Toward Unified Commerce, the Future of Retail

By Adri Nowell | March 1, 2016

Categories: Digital ExperienceOmnichannel RetailingRetail & Commerce Technology

Ever try to remember—or imagine, depending on your age—what life was like before Google? Smartphones are a relatively new technology. Yet it’s strangely unsettling to consider living without 24/7 access to streaming movies, maps, email and shopping.

Tags: Marketing Online shopping Ecommerce