Caps 'n Plugs Customer Profile
Caps ‘n Plugs is an established name in the world of product protection. Serving the U.S. and Canada, Caps ’n Plugs manufactures plastic caps, plugs, netting and masking devices. They also make and merchandise molded components to the HVAC, automotive, hydraulics, painting, electronics, exercise, toy, metal fabrication, oil, and aerospace industries.www.capsnplugs.com
The Caps ’n Plugs team realized their business had hit a ceiling and needed new technology to support their growth. Their digital experience was built on an outmoded homegrown system that resulted in laborious management of business operations.
- Simplify the procurement experience and increase conversions
- Reduce the time & skill required to make platform changes based on evolving needs
- Accelerate time to market
Mozu gave Caps ’n Plugs the modern platform they needed to support their current B2B business and grow with them while expanding their online sales. Now their marketing teams have the power to quickly deliver modern procurement experiences—without developer assistance. Mozu’s open architecture allowed Caps ‘n Plugs to implement customized buying experiences, including Request a Quote and Request a Free Sample.
- Provided tools for business users to quickly, easily manage site and catalog content
- Improved site-wide conversion funnel workflows to streamline the buying process
- Created a fully responsive site for mobile and tablet users, which resulted in an 88% reduction in mobile bounce rates
- Launched new site capabilities: Request a Quote and Request a Free Sample