Product Ranking

Product ranking allows you to have granular control over the products that appear and their sequence in search results and on category pages.

For example, you have a dress category page on your storefront. Whenever a shopper performs a search for "red" on the dress category page, you want to promote specific dresses to the top of the page in a specific sequence, and you also want to block specific dresses in the search results. You can use product ranking rules to accomplish this behavior.

You can also use product ranking to sequence products in a specific order on a category page.

Product ranking rules define the products that you want to promote, as well as any products that you want to block in the search results or on category pages. Product ranking rules also include a context that defines specific search keywords that trigger the rule, as well as category pages that can always have the rule applied to.

Product Ranking Rule Context

Product ranking rules include a context that specifies when the product ranking rule triggers. For example, you can make the rule trigger when either a shopper searches for a keyword on your storefront, when a shopper navigates to a category page, or when a shopper searches for a keyword in a specific category page.

Specifying Only Search Keywords

When you specify only Search Keywords and no Categories, then the product ranking rule will only trigger whenever a shopper performs a sitewide search for any search keywords you specified. If a shopper searches for the keyword on a category page, then the product ranking rule will not trigger and will not be in effect.

For example, you specify only the search keyword "red" in the product ranking rule context. A shopper then goes to your site and performs a search for red in your entire site. The product ranking rule then triggers and promotes and/or blocks the products you specified.

Specifying Only Categories

When you specify only Categories and no Search Keywords, then the product ranking rule will only trigger whenever a shopper navigates to the specified category pages. If a shopper searches for a keyword on a category page or your entire site, then the product ranking rule will not trigger and will not be in effect.

For example, you specify only the category "Dresses" in the product ranking rule context. A shopper then goes to the dresses category on your site. The product ranking rule then triggers and promotes and/or blocks the products you specified.

Specifying Search Keywords and Categories

When you specify both Search Keywords and Categories, then the product ranking rule will only trigger whenever a shopper performs a search for any of the search keywords you specified in any of the categories you specified.

If a shopper performs a sitewide search for any of the search keywords, then the product ranking rule will not trigger. Likewise, if a shopper goes to any of the category pages you specified, then the product ranking rule will not trigger.

For example, you specify the search keyword "red" and you also specify the "Dresses" category in the product ranking rule context. A shopper then goes to your site and performs a search for red in the dresses category page. The product ranking rule then triggers and promotes and/or blocks the products you specified.

Enabling Sitewide Search Keywords and Categories

In order for product ranking to trigger when a shopper performs a sitewide keyword search, or when a shopper navigates to a category page, you must create two separate product ranking rules that target the two different contexts. One product ranking rule should specify the search keywords you want to trigger the rule and none of the categories. The other product ranking rule should specify the categories you want to trigger and none of the search keywords.

For example, you want product ranking to be in effect whenever shoppers performs a sitewide search for red as well as when they navigate to the dresses category page. You create one product ranking rule that includes the search keyword "red", but not the dresses category. You then create a second product ranking rule that includes the category "Dresses", but not the red search keyword.

Comparison of Context Scenarios

Refer to the following table for more information about the various context scenarios you can enable:

Search Keywords Categories Outcome
X The product ranking rule only triggers whenever a shopper performs a sitewide search for any specified search keywords.
X The product ranking rule only triggers whenever a shopper navigates to any specified category pages.
The product ranking rule only triggers whenever a shopper performs a search for any specified search keywords in any of the specified categories.

Create Product Ranking Rules

To create a product ranking rule:

  1. Go to Main > Marketing > Product Ranking.
  2. Click Create New Rule.
  3. In the General section:
    1. Enter a Name and a Code.
    2. Select the Site you wish to apply the product ranking rule to.
    3. Specify a Status for the product ranking rule.
    4. (Optional) Enter a Description to help you further identify the product ranking rule.
  4. In the Context section:
    1. (Optional) Add Search Keywords.
      Search Keywords are the search terms shoppers use that trigger the product ranking rule.
    2. (Optional) Add Categories.
      The product ranking rule will always apply to the selected category pages.
    Note:  At least one Search Keyword or Category is required.
  5. In the Promoted Products section:
    1. Select the product(s) that you wish to promote to the top of the search results, and category pages if applicable, and their sequence.
      Promoted products appear in the same sequence in search results and category pages as they do in this list.
    Note:  Only products that naturally appear in either the search results or on the category page are affected by the product ranking rule. Products that do not belong to any selected categories will not appear on the category page and will not be affected by the product ranking rule. Likewise, products that do not already appear in the search results will not appear in the search results and will not be affected by the product ranking rule.
  6. In the Blocked Products section:
    1. Select the product(s) that you wish to block from the search results and category pages, if applicable.

Duplicate a Product Ranking Rule

You can duplicate product ranking rules to quickly create new product ranking rules that are based on existing ones.

To duplicate a product ranking rule:

  1. Go to Main > Marketing > Product Ranking.
  2. Click the More Actions button next to a product ranking rule.
  3. Select Duplicate.

You can then edit the duplicated product ranking rule to meet your needs.

Default Product Ranking Rule

You can make a product ranking rule be the default product ranking rule when no other product ranking rules are applicable. This is useful if you always want to promote or block specific products in all situations.

For example, if you have a product ranking rule apply to specific contexts and none of those contexts are met, you can still apply a default product ranking rule to the search results or a category page.

Note:  You can only make a product ranking rule the default rule using the Kibo eCommerce API. The Kibo eCommerce API refers to product ranking rules as search tuning rules.

Refer to Search Tuning Rules in the developer documentation for more information about making a product ranking rule the default rule.