Because consumers' browsing and buying behaviors are in a constant state of change, many retailers are left "flat-footed and are struggling to keep up," according to Jason Wallis, CTO and VP of Architecture at Volusion. Although many retail executives are discussing the need for an omnichannel strategy, Wallis noted that consumers don't see channels; they just see brand experiences. During this episode of TouchPoints TV, Wallis reveals what retailers need to succeed in 2014 and beyond.